Pedagogical university
Brand Identity
Сustomer: Herzen University
(Russian State Pedagogical University in Saint Petersburg, Russia)
(Russian State Pedagogical University in Saint Petersburg, Russia)
The primary goal is to attract more students during the admissions campaign.
Key tasks:
1. Providing clear and consistent brand guidelines for all communication material
2. Development of the current corporate identity with new design elements
3. Сreation of souvenir and printed product layouts with recognizable design
1. Providing clear and consistent brand guidelines for all communication material
2. Development of the current corporate identity with new design elements
3. Сreation of souvenir and printed product layouts with recognizable design
The pattern featuring architecture was designed for official and premium carriers. It consists of images of the university's 5 most recognizable buildings and the embankment of the Moika River, where the university is located
The geometric pattern is more widely used. It is abstract, but it also contains images of some elements associated with learning: magnifying glass, light bulb, chip, documents, book, etc.
A set of 24 icons is made for university study directions. An icon combined with a geometric pattern and a certain color forms a recognizable style of each direction.
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